Passworld is a travel agency based in Mexico City. Their brand reflects the wide arrange of trips that they've designed for each of their clients (that's why there's a compass and the world), as well as the premium offers and services they convey (thus, the Serif font). Each trip they design is 100% personalized, so that their clients can experience a custom made trip designed specifically for them.
Logo composition
Symbolic Usage
Font
Color Palette
Logo Applications
Thank you
_
Need a Branding Strategy | Logo Design | Visual Identity Design?
DM or email me at jackie@singularii.com.mx for project inquiries.
